A digital fashion agency came to us to work on this project as they are excited to work within the growing space of Roblox with its vast digital community and bring amazing brands from around the world to people interested in developing their digital identities. However, they have found it hard to get brands to commit to the costs of building their own experiences. Hex was created to reduce the cost for brands to launch their Roblox digital activations. We collaborated with a range of creatives to pull this project together, such as architects, 3D designers, musicians, programmers, and more to make Hex feel modern and real within the digital world. The space took a lot of influence from Greek Revival architecture, which gave it an elegant and modern look while helping the brand space to stand out. Our team also worked to develop a distinctive 3D brand, building a brand strategy to help align the full team.