Brands in Games

For Brands

Sairo Marketing launches brands into the gaming universe. Starting with Roblox.

By translating brand stories into experiences that resonate with gaming cultures, we guide brands into communities with credibility.

Brands in Games

For Brands

Sairo Marketing launches brands into the gaming universe. Starting with Roblox.

By translating brand stories into experiences that resonate with gaming cultures, we guide brands into communities with credibility.

Brands in Games

For Brands

Sairo Marketing launches brands into the gaming universe. Starting with Roblox.

By translating brand stories into experiences that resonate with gaming cultures, we guide brands into communities with credibility.

Save Our Species

Save Our Species

View Case Study

View Case Study

Sairo Marketing helps brands connect with Gen Z through gaming culture.

We create activations that connect culture and commerce through play - from branded Roblox experiences to interactive campaigns. Our work turns participation into storytelling, helping brands move beyond visibility into genuine cultural relevance.

Core Capabilities

  • Roblox brand activations (inside existing games)

  • Branded mini-games / one-shot experiences

  • UGC avatar items + marketplace strategy

  • Ad campaigns in games and immersive platforms

  • Narrative design and world-building

  • IP extension into digital play

Sairo Marketing helps brands connect with Gen Z through gaming culture.

We create activations that connect culture and commerce through play - from branded Roblox experiences to interactive campaigns. Our work turns participation into storytelling, helping brands move beyond visibility into genuine cultural relevance.

Core Capabilities

  • Roblox brand activations (inside existing games)

  • Branded mini-games / one-shot experiences

  • UGC avatar items + marketplace strategy

  • Ad campaigns in games and immersive platforms

  • Narrative design and world-building

  • IP extension into digital play

Case Study

Save Our Species

It Started With A Sloth

Gaming Culture Meets Eco-Education

With Save Our Species, a Roblox eco-adventure created with Be The Future, we helped bring environmental education into the gaming universe.

The experience teaches young players about ecology and conservation through play, turning in-game actions into real-world environmental impact.

We positioned Save Our Species directly in Gen Z culture through digital engagement and real-world outreach. This meant reaching players through Discord and in-game activities outside school, while the client runs workshops in schools, churches, and museums.

Together, these touchpoints engage young people where they play and where they learn, transforming an educational message into an active community movement.

Impact

Impact

Impact

The result is a campaign that shows how gaming can power purpose. Save Our Species blends creativity, education, and play to drive awareness and participation across digital and real-world platforms.

Play With Purpose

Play With Purpose

Community Outreach

Community Outreach

Cross-Platform Activation

Cross-Platform Activation

Cultural Relevance

Cultural Relevance

Eco-Education

Eco-Education

Great ideas, stronger together.

Great ideas, stronger together.

Great ideas, stronger together.

Sairo have it all - a fantastic team, fabulous design work, challenging but achievable strategies, forward-thinking ideas and the ability to meet the audience where they are. I have absolutely no hesitations in recommending Sairo.

Helen Hill

Founder, It Started With a Sloth

Sairo have it all - a fantastic team, fabulous design work, challenging but achievable strategies, forward-thinking ideas and the ability to meet the audience where they are. I have absolutely no hesitations in recommending Sairo.

Helen Hill

Founder, It Started With a Sloth

See More Case Studies Here

With our partners, we’ve helped brands connect with new audiences and build credibility in gaming worlds.

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Skills and Counting

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Gen A & Z Engaged in Games and Activations

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Games

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Skills and Counting

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Gen A & Z Engaged in Games and Activations

Straight From the Source

We have worked with Sairo on a number of projects, and the team is creative, knowledgeable, and experts in their fields, showing a level of detail and care that is important to our mutual customers.

John Dabill

Head of Product Operations at VIVERSE, HTC

Sairo delivered a fun, high-energy, and interactive workshop for students on the Manchester City Sports Business School's Next Gen Programme. The session was engaging, practical, and left a lasting impression, the students especially loved the hands-on task and came away inspired. A brilliant addition to the programme!

Mohammed Seedat

Course Leader, Manchester City Sports Business School

The workshops which Sairo delivered were unique and unlike anything we had offered to our family audiences before. AI is the perfect platform for re-imagining a past which leaves little in the way of objects/ imagery.

Nicola Fox

Families Learning Officer, Bradford Museums and Galleries

Sairo have it all - a fantastic team, fabulous design work, challenging but achievable strategies, forward-thinking ideas and the ability to meet the audience where they are. I have absolutely no hesitations in recommending Sairo.

Helen Hill

Founder, Be The Future IMMERS[ED]

Straight From the Source

We have worked with Sairo on a number of projects, and the team is creative, knowledgeable, and experts in their fields, showing a level of detail and care that is important to our mutual customers.

John Dabill

Head of Product Operations at VIVERSE, HTC

Sairo delivered a fun, high-energy, and interactive workshop for students on the Manchester City Sports Business School's Next Gen Programme. The session was engaging, practical, and left a lasting impression, the students especially loved the hands-on task and came away inspired. A brilliant addition to the programme!

Mohammed Seedat

Course Leader, Manchester City Sports Business School

The workshops which Sairo delivered were unique and unlike anything we had offered to our family audiences before. AI is the perfect platform for re-imagining a past which leaves little in the way of objects/ imagery.

Nicola Fox

Families Learning Officer, Bradford Museums and Galleries

Sairo have it all - a fantastic team, fabulous design work, challenging but achievable strategies, forward-thinking ideas and the ability to meet the audience where they are. I have absolutely no hesitations in recommending Sairo.

Helen Hill

Founder, Be The Future IMMERS[ED]

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